This is us
This is us
This is us
We invest in science, safety, and results that last.
The founders
We are Sara Haglund and Anne Borch, founders of Sofft Skin Concept. With decades of combined experience in skincare, aesthetic medicine, and brand development, we unite clinical expertise and medical insight with a refined understanding of the Scandinavian market. Our work is guided by a shared commitment to quality, safety, and long-term skin health.
We are Sara Haglund and Anne Borch, founders of Sofft Skin Concept. With decades of combined experience in skincare, aesthetic medicine, and brand development, we unite clinical expertise and medical insight with a refined understanding of the Scandinavian market. Our work is guided by a shared commitment to quality, safety, and long-term skin health.
We are Sara Haglund and Anne Borch, founders of Sofft Skin Concept. With decades of combined experience in skincare, aesthetic medicine, and brand development, we unite clinical expertise and medical insight with a refined understanding of the Scandinavian market. Our work is guided by a shared commitment to quality, safety, and long-term skin health.
Sara Haglund
Sara Haglund
Sara Haglund
Co-Founder
Co-Founder
Co-Founder
Sara Haglund is a licensed skincare therapist with over 13 years of experience in the professional skincare and aesthetic industry. Her background spans both hands-on clinical practice and senior roles within established distribution companies, giving her a strong understanding of the market from both a clinical and commercial perspective.
Throughout her career, Sara has been deeply involved in the introduction, development, and growth of several internationally recognized skincare and aesthetic brands in Norway and Scandinavia. She has worked closely with clinics, key opinion leaders, and brand owners, contributing to sustainable market positioning and long-term growth.
Sara is known for her strategic mindset, strong industry network, and ability to translate brand vision into practical success in the Scandinavian market. Her approach is grounded in clinical relevance, quality, and long-term partnerships.
Sara Haglund is a licensed skincare therapist with over 13 years of experience in the professional skincare and aesthetic industry. Her background spans both hands-on clinical practice and senior roles within established distribution companies, giving her a strong understanding of the market from both a clinical and commercial perspective.
Throughout her career, Sara has been deeply involved in the introduction, development, and growth of several internationally recognized skincare and aesthetic brands in Norway and Scandinavia. She has worked closely with clinics, key opinion leaders, and brand owners, contributing to sustainable market positioning and long-term growth.
Sara is known for her strategic mindset, strong industry network, and ability to translate brand vision into practical success in the Scandinavian market. Her approach is grounded in clinical relevance, quality, and long-term partnerships.
Sara Haglund is a licensed skincare therapist with over 13 years of experience in the professional skincare and aesthetic industry. Her background spans both hands-on clinical practice and senior roles within established distribution companies, giving her a strong understanding of the market from both a clinical and commercial perspective.
Throughout her career, Sara has been deeply involved in the introduction, development, and growth of several internationally recognized skincare and aesthetic brands in Norway and Scandinavia. She has worked closely with clinics, key opinion leaders, and brand owners, contributing to sustainable market positioning and long-term growth.
Sara is known for her strategic mindset, strong industry network, and ability to translate brand vision into practical success in the Scandinavian market. Her approach is grounded in clinical relevance, quality, and long-term partnerships.
Anne Borch is a registered nurse with over 20 years of experience in healthcare and more than 15 years dedicated to aesthetic medicine. In addition to her extensive work as a cosmetic nurse, educator, and clinical leader, she is specialized in wound care and wound healing from hospital practice, providing a strong medical foundation for her work in aesthetics.
Anne has held senior educational and clinical leadership roles within several leading aesthetic brands and has played a key role in building and establishing strong brand presence in the Scandinavian market. Her experience includes serving as Head of Education and Clinical Lead.
Recognized for her deep clinical expertise, educational excellence, and commitment to safety and evidence-based treatments, Anne brings a medical and structured approach to brand development, education, and long-term clinical success.
Anne Borch is a registered nurse with over 20 years of experience in healthcare and more than 15 years dedicated to aesthetic medicine. In addition to her extensive work as a cosmetic nurse, educator, and clinical leader, she is specialized in wound care and wound healing from hospital practice, providing a strong medical foundation for her work in aesthetics.
Anne has held senior educational and clinical leadership roles within several leading aesthetic brands and has played a key role in building and establishing strong brand presence in the Scandinavian market. Her experience includes serving as Head of Education and Clinical Lead.
Recognized for her deep clinical expertise, educational excellence, and commitment to safety and evidence-based treatments, Anne brings a medical and structured approach to brand development, education, and long-term clinical success.
Anne Borch is a registered nurse with over 20 years of experience in healthcare and more than 15 years dedicated to aesthetic medicine. In addition to her extensive work as a cosmetic nurse, educator, and clinical leader, she is specialized in wound care and wound healing from hospital practice, providing a strong medical foundation for her work in aesthetics.
Anne has held senior educational and clinical leadership roles within several leading aesthetic brands and has played a key role in building and establishing strong brand presence in the Scandinavian market. Her experience includes serving as Head of Education and Clinical Lead.
Recognized for her deep clinical expertise, educational excellence, and commitment to safety and evidence-based treatments, Anne brings a medical and structured approach to brand development, education, and long-term clinical success.
Anna Borch
Anna Borch
Anna Borch
Co-Founder
Co-Founder
Co-Founder
About us
We do not chase trends
At Sofft Skin Concept, our philosophy is rooted in clinical responsibility, medical insight, and real-world experience. We believe that sustainable success in aesthetic medicine is built on evidence-based products, high-quality education, and strong, transparent partnerships.
Our vision
To elevate the Scandinavian aesthetic market through clinically driven brands, strong education, and long-term partnerships.
To elevate the Scandinavian aesthetic market through clinically driven brands, strong education, and long-term partnerships.
To elevate the Scandinavian aesthetic market through clinically driven brands, strong education, and long-term partnerships.
As a distributor, we see ourselves not simply as a supplier, but as a strategic partner — committed to elevating clinical standards, supporting professional growth, and building brands responsibly within the Scandinavian market.
As a distributor, we see ourselves not simply as a supplier, but as a strategic partner — committed to elevating clinical standards, supporting professional growth, and building brands responsibly within the Scandinavian market.
As a distributor, we see ourselves not simply as a supplier, but as a strategic partner — committed to elevating clinical standards, supporting professional growth, and building brands responsibly within the Scandinavian market.
“Insight guides everything we do.”
“Insight guides everything we do.”
“Insight guides everything we do.”
— Sara Haglund, Co-Founder Sofft Skin Concept
— Sara Haglund, Co-Founder Sofft Skin Concept
— Sara Haglund, Co-Founder Sofft Skin Concept