Sofft Skin Concept is a Scandinavian distribution company founded by Sara Haglund and Anne Borch. While the company is newly established, it is built on nearly 30 years of combined experience within the professional skincare and aesthetic market in Scandinavia.

Sara Haglund is a licensed skincare therapist with 13 years of experience from both clinical practice and leading distributor companies. She has played a key role in the introduction, development, and growth of several internationally recognized brands in Norway and Scandinavia. Her background bridges hands-on clinical expertise with deep commercial and market understanding.

Anne Borch is a registered nurse with over 20 years of experience in healthcare and more than 15 years dedicated to aesthetic medicine. In addition to her work as a cosmetic nurse, educator, and clinical leader, she has specialized in wound care and wound healing within hospital settings. This medical foundation strongly informs her approach to skin health, safety, and evidence-based aesthetic treatments.

Anne has been instrumental in building and establishing strong brand presence in the Scandinavian market and has held senior educational and clinical roles for leading brands, with a strong focus on training, quality, and long-term clinical results.

Throughout our careers, we have held central and strategic positions within established distributor companies. This experience has given us a clear understanding of what clinics and partners truly need to succeed. Sofft Skin Concept was founded to create a distribution partner that combines clinical excellence, strong education, and sustainable brand building — with long-term partnerships at its core.

With complementary expertise, an extensive network, and a shared vision, Sofft Skin Concept is positioned to become a trusted and influential partner within the Scandinavian aesthetic market

Clinical integrity. Education. Long-term value.

At Sofft Skin Concept, our philosophy is rooted in clinical responsibility, medical insight, and real-world experience. We believe that sustainable success in aesthetic medicine is built on evidence-based products, high-quality education, and strong, transparent partnerships.

Having worked for decades within clinics, hospitals, and leading distribution companies, we understand the realities professionals face every day. That insight guides everything we do — from the brands we select, to how we educate, support, and grow with our partners.

We do not chase trends.

We invest in science, safety, and results that last.

As a distributor, we see ourselves not simply as a supplier, but as a strategic partner — committed to elevating clinical standards, supporting professional growth, and building brands responsibly within the Scandinavian market.